Designing operational systems that create clarity across product, engineering, and business

25+ years designing AI, cloud, observability, and enterprise platform ecosystems that reduce ambiguity, improve operational decision-making, and scale organizational effectiveness.

Netflix Oracle Informatica from Salesforce 6sense Aryaka FICO
3 Case Studies

AI-driven Operational Intelligence

AI-assisted observability, telemetry systems, operational visibility, issue detection and resolution.

Case Studies
3 Case Studies

Developer and Data Platforms

Cloud ecosystems, workflow scalability, developer enablement, data operations.

Case Studies

Case Studies by Business Theme

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AI-driven Operational Intelligence
Developer and Data Platforms
Case study
Company
Summary
AI-driven Operational IntelligenceAI-assisted observability, telemetry systems, operational visibility, issue detection and resolution.
3 Case Studies
Netflix Customer Service Observability
Netflix
A customer support observability tool at Netflix, used by a number of groups supporting customer streaming experiences and security anomalies. The project involved extensive research and a major redesign to prepare for AI integrations.
Case Study
6sense Marketing Automation
6sense
The 6sense canvas-based visual experience that helps DemandGen and Marketing Ops experts design, execute, and automate omni-channel marketing strategies with the right content for the right users at the right time - all in one place.
Case Study
Oracle New Platform for Ops & CSMs
Oracle
An integrated ecosystem at Oracle for CSMs, Ops leaders, and partners that includes web, tablet, and mobile experiences. The system connects all users, provides customer 360 views, simplifies onboarding, and increases renewals.
Case Study
Developer and Data PlatformsCloud ecosystems, workflow scalability, developer enablement, data operations.
3 Case Studies
Netflix Developer Portal
Netflix
A new AI-driven developer API and doc portal that provided curated APIs and content and reclaimed countless hours of lost productivity.
Case Study
CRM Data Workflows
6sense
Canvas-based decision tree tool that allows Ops users the ability to keep their CRM records accurate through automated enrichment, de-duping, and more.
Case Study
GDPR Compliance
Informatica
In 2019, companies scrambled to figure out how to stay in GDPR compliance. We helped several large enterprise customers adapt.
Case Study
Data Visualization
6senseOracle
These examples from 6sense and Oracle show my approach to analytics and dashboards. Simplicity, relevance, and personalization are covered.
Starting Points
General Approach + AI
Automate the Repetitive.
Design the Meaningful.

How to stay grounded in core questions when designing for AI and agents - and how to streamline design with a design-to-code pipeline.

My Approach